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We regularly receive emails from entrepreneurs and business owners who have questions related to business plans, raising capital, and starting a business. You’ll need to build a business plan before you do. Experienced entrepreneur and consultant Mike Figliuolo walks through the process of defining your business, researching the market, and determining your product. Sometimes, the best way to get inspiration for your own business plan is to see examples from other businesses.

Just as there are many types of entrepreneurs and business ideas there are many kinds of business plans. Check out the basics of a marketing plan and more on this topic from The Hartford, our sponsor of this program. It not only guides you and other key stakeholders as you grow your business, but it also shows investors, lenders, or potential partners where your business is headed.

If you are raising money from investors, you should include a brief section of your business plan that details exactly how you plan on using your investors’ cash. If you are a startup business seeking financing, you will not have a demonstrated track record that shows the company’s ability to run profitably.

While the overall plan may set strategic goals, these are unlikely to be achieved unless you use SMART objectives or targets, i.e. Specific, Measurable, Achievable, Realistic and Timely. Wise Business also offers in-depth marketing plans, which include data to support different marketing channels beyond SEO.

How To Write A Business Plan For A Small Business

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Business Plan Templates You Need To Have In 2018 (7 FREE Samples)

Instead, it’s a way of getting funding not from potential co-owners, but from potential fans and customers who want to support the business idea, but not necessarily own it.

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Guide To Writing A Business Plan

There are many reasons to write a business plan—it’s not solely the domain of entrepreneurs who want to secure funding to start or grow their business. Moving further along the process of writing a business plan, your next step is to perform an in-depth analysis of your industry, market, and competitors. If you can’t pinpoint a problem that your potential customers have, then you might not have a viable business concept.

A good business description can help you stay on track, while sales strategies can remind you of how you plan to increase your revenue. Before you start whipping up a business plan, think carefully about what makes your business unique first. In fact, it’s very common for investors to ask for only the executive summary when they are evaluating your business.

Parts Of A Business Plan


Broadly, there are two types of business plans. Your Operations Plan must detail 1) the key day-to-day processes that your business performs to serve customers and 2) the key business milestones that your company expects to accomplish as you grow. Use the above guidelines which provides a suggested outline of the material that should be included in your business plan.

Your business plan is not only a necessity when seeking financing for your project, it is a recognized management tool that outlines exactly what your company will do and how it plans to succeed. Tailor it to your audience – You only need to write one business plan, but you might need to adapt the master version slightly based on who’s reading it. For instance, small business lenders will be most interested in financial projections.
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The first real stage of writing your business plan concerns describing and articulating your business and what it hopes to achieve. JJB aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists. Defining your business’ purpose in your business plan keeps you focused, inspires your employees and attracts customers.

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